Prospectus Letter (Final)

Dear Murdock Motors,

Four Paws Rescue Non-Profit Organization has placed 3,500 hundred dogs and cats in loving homes since 2000, it is in great need of a 12 passenger van ($25,000) that will sufficiently provide transportation during their travel needs, and the donation of the van from you will make this possible.

We have seen that Cache Valley Murdock has shown a tradition of excellence in making donations to non-profit organizations. Each year since you began selling vehicles in 1982 you have made sizeable donations to non-profit organizations. Most recently you have made donations in Cache Valley to: Extreme Makeover: Home Edition, the north end zone reconstruction of Romney Stadium at Utah State University, the Boys and Girls Club of Cache Valley, and the Tourism District of Cache Valley. It is obvious that Murdock Motors has an amazing history of philanthropy in Cache Valley, and we believe that the next great donation from Murdock should be to Four Paws Rescue.

The shelter located in Millville, Utah currently has little means of transporting animals. Currently, Four Paws relies on volunteers to assist in the transport of animals to the Petsmart store in Layton, as well as, to other animal adoption events across the Wasatch Front. The current system is asking a lot of volunteers, and when there are no volunteers to transport the animals, Four Paws is unable to get the animals where they need to go for adoption. Currently the Petsmart store in Logan will only accept cats, for this reason, Four Paws is required to transport dogs to the Petsmart store in Layton. This task is extremely difficult without an available vehicle capable of transporting the animals.

With a donation from Murdock for a new 12 passenger van the shelter would be able to transport the animals whenever needed. The van would give Four Paws the capability of transporting more animals in a safe manner. There are currently many animal adoption events that Four Paws cannot participate in because of their limited transportation, and the new van would erase this problem. Frankly speaking, a new van is the single most important thing to keep Four Paws in operation.

Four Paws is a non-profit organization that’s mission is to rescue stray and abandoned animals from high-kill shelters and to find them loving homes. With additional help from donors, Four Paws will continue to help animals and be the leading animal shelter in northern Utah.

The total cost for the 12 passenger van we are requesting has a retail price tag of $25,000. In return we would place advertising for Murdock on the exterior of the van, ensure that press releases are sent to the media so news stories can be written of the generosity of Murdock Motors, and banners posted with the Murdock logo at all adoption and fundraising events. We will also be sending this request letter to Axtel-Taylor Chevrolet in Logan to explore their interest in a possible donation.

Without a 12 passenger van, Four Paws animal shelter is not giving enough animals a chance to find a loving home. A donation from Murdock will help save the animals that are placed in this shelter. If we have not heard from you by 6/1/08, we will look at other options to receive the donations that are essential to the success of Four Paws Animal Shelter. To respond to this letter please contact: Shannon at 435-111-2222 or via email at scfourpaws@hotmail.com.

Resume

Mark Taylor

1472 S. Hawk Dr.
Logan, UT 84341
(435) 753-9920
marktaylor@aggiemail.usu.edu

Objectives

My work experience, incredible sales ability, excellent customer service skills, and my above-average capacity to learn quickly, will be assets that will help me perform to the expectations of an employer

Qualifications

• Bi-Lingual
  
• District Manager
  
• Accounting Experience
  
• Assistant Manager
  
• Hard Worker
  
• Eagle Scout

Experience

Direct Financial Solutions Logan, Utah 2006-Present - Human Resources Generalist - Responsible for the payroll and benefits of over 100 employees.


Western Plasma Logan, Utah 2005-20006 Phlebotomist, Trainer, Receptionist, Suprevisor


The Herald Journal Logan, Utah 2004-2005 - District Manager - Responsible for the circulation of over 4000 daily newspaper subscribers.

Education

Utah State University, Logan, Utah 2008 - Public Relations

Bear River High School, Garland, Utah 2000 - General Studies

Referances

Al Burns (435) 757-1552
Les Wheatley (435) 723-8674
Bryan Merrell (435) 770-9080

Reading

I thought google was always my friend. This article suggests otherwise. I guess if people use google to search things they are ashamed of then google would not be your friend because all of the searches that come from your URL can be accessed and subpoenaed for court use. If you have nothing to hide then you have nothing to worry about.

It is amazing telecommunication companies have so much power. It may not be fair, but I think it is a great idea as far as the huge conglomerates are concerned. However, it will be not very popular with people who are pro personal security of information. It goes back to the debate if Americans should get used to a new definition of privacy

Reading

When I read the name of the article, I didn't know what to expect. I was pleasantly surprised by the article. It was funny and I enjoyed reading about Ad Hominem Varients. It gave me a good chuckle.

I really had no idea what the definitions of spoof, spam, lurk and lag were until I read this article. It started kind of slow, but two or three paragraphs in it got good. Spoof is unattributed communication. Spam is an excess of communication. Lurk is a refusal to communicate. Lag is a mechanical delay in communication. Fun stuff.

I never knew what a link bomb or google bomb was. Sounds kind of serious, but I guess it is more of a kind of prank. Some believe it can be used to "brain wash" people for whatever reason.

Reading

What a great article about how to write html! It covers all of the basics someone would need to know to get started writing simple html code. I wish I would have read this a few weeks ago.

The dog jokes are pretty funny. ha ha ha.

I never really knew a whole lot about Facebook until I read this article. I still don't know a lot. But I do now know there is an entire social network that I know nothing about. It could be a good thing or a bad thing. I haven't decided which yet.

It was very interesting that because of a link on drudgerepot.com the senate website basically crashed. It is amazing at how fast information spreads with technology the way it is now.

Positioning Paper (Rough Draft)

TO: James E. Mullenbach and the Board of Trustees
FROM: The "A" Team
Re: Building Burger Planet’s image to appeal to women ages 30-40.

Mr. Mullenbach and the board,

We are excited about the implications of the new drive to build Burger Planet’s image to appeal to women ages 30-40.

These talking points will make this transition a success:

Leader in offering quality fast healthy food
Drive for customer satisfaction
Ability to appeal to everyone

By focusing on the above talking points we will be able to accomplish the objective of appealing to women ages 30-40. We will also solidify Burger Planet as the industry leader in offering fast healthy food, and we will show the planet that we are always striving to achieve the best customer service possible by appealing to any ones diet,

In the book “Psychology of Dieting”, Sarah Gilbert discuses how now more than ever Americans are worried about their health. People are concerned about their health. Burger Planet needs to continue to pioneer fast food as a healthy option as well as an easy option.

As we move forward with the campaign to improve Burger Planet’s image, it is imperative that we do not throw traditions that have made us successful. As we continue to adapt to our customers and their wants, we will continue to be the leader in offering fast healthy food.

We are excited to continue on this project and look forward to the continued dominance of Burger Planet in the fast food industry.

Sincerely,

The A team

Media Pitch

Cache Valley being taken by storm!!

Tyler Riggs,

Cache Valley is being taken by storm by the Cache Valley Investors Association. Meetings are being held every other Thursday night that are promising financial freedom for free!

Preston Parker, President of the Cache Valley Investors Association has made this possible by pooling together all of his extensive experiences and knowledge and imparting that knowledge to everyone. This is something Cache Valley citizens need to know about and you can make this possible by doing a feature story on this great association.

You can contact me at four three five – seven seven zero – six eight four zero, or via email at mark.taylor@aggiemail.usu.edu. I would be more than happy to facilitate any interviews or teleconferences you might want to do.

Thank you for your time,

Mark W. Taylor

Press Release #4 (FINAL)

For Release 6/1/2008

2/29/2008

Fireworks West International, the premier fireworks company in the inter-mountain west, is located in Cache Valley Utah

Al Burns, Co-Owner
Fireworks West International
alburns10@yahoo.com

LOGAN, UT –

Not many people know that Cache Valley is home to the premier fireworks company in the inter-mountain west; Fireworks West International.

“We produce around 300 pyrotechnic shows across the inter-mountain west a year,” co-owner Al Burns said, “the majority of the shows are in Utah, Idaho, Montana, Wyoming, Nevada, Colorado, and Arizona.”

One thing that makes Fireworks West unique is, they produce some of their own effects. “We produce tens of thousands of comets and mines a year,” Burns said, “if you watched the Super Bowl Half Time Show with Tom Petty and saw the flaming red fireballs flying over his head, then you saw some of what we produce.”

The comets produced right here in Logan, Utah are used at: Disneyland, Six Flags, the Super Bowl, the NFL kick-off game, the California Angels baseball games, Wrestle Mania, Hollywood productions such as Batman Begins, as well as a number of other amusement parks and venues across the Western United States.

In 2002, Fireworks West was chosen to produce the fireworks shows for the Olympics in Salt Lake City along with Pyro Spectaculars from California, and Grucci from New York. “We had to compete with over 50 fireworks companies from across the world and we won,” Burns said.

“The Olympics is by far the biggest thing we have done or probably ever will do,” Burns said.

“We were involved with the opening and closing ceremonies, all of the public and private shows in Park City, and all of the medal ceremonies,” Burns said, “it took over 250 people with at least 30 man hours each to do all of the shows.

Fireworks West International was started in 1974 in Logan by Ralph Degn. Al Burns and Dean Birch bought the company in 1989 and currently own and run the company.

When asked what the best thing about doing fireworks shows Burns said, “The best thing about doing fireworks shows is seeing the reaction of the crowd at the end of a display.”

For more information about the premier fireworks company in the inter-mountain west, please contact:

Mark Taylor
mark.taylor@aggiemail.usu.edu
four three five – seven seven zero – six eight four zero

Press Release #4 (draft)

For Release 6/1/2008

2/29/2008

Fireworks West International, the premier fireworks company in the inter-mountain west, is located in Cache Valley Utah

Al Burns, Co-Owner
Fireworks West International
alburns10@yahoo.com

LOGAN, UT –

Not many people know that Cache Valley is home to the premier fireworks company in the inter-mountain west; Fireworks West International.

“We produce around 300 pyrotechnic shows across the inter-mountain west a year,” co-owner Al Burns said, “the majority of the shows are in Utah, Idaho, Montana, Wyoming, Nevada, Colorado, and Arizona.”

One thing that makes Fireworks West unique is that they produce some of their own effects. “We produce tens of thousands of comets and mines a year,” Burns said, “if you watched the Super Bowl Half Time Show with Tom Petty and saw the flaming red fireballs flying over his head, then you saw some of what we produce.”

The comets produced right here in Logan, Utah are used at: Disneyland, Six Flags, the Super Bowl, the NFL kick-off game, the California Angels baseball games, Wrestle Mania, Hollywood productions such as Batman Begins, as well as a number of other amusement parks and venues across the Western United States.

In 2002, Fireworks West was chosen to produce the fireworks shows for the Olympics in Salt Lake City along with Pyro Spectaculars from California, and Grucci from New York. “We had to compete with over 50 fireworks companies from across the world and we won,” Burns said.

“The Olympics is by far the biggest thing we have done or probably ever will do,” Burns said.

“We were involved with the opening and closing ceremonies, all of the public and private shows in Park City, and all of the medal ceremonies,” Burns said, “it took over 250 people with at least 30 man hours each to do all of the shows.

Fireworks West International was started in 1974 in Logan by Ralph Degn. Al Burns and Dean Birch bought the company in 1989 and currently own and run the company.

When asked what the best thing about doing fireworks shows Burns said, “The best thing about doing fireworks shows is seeing the reaction of the crowd at the end of a display.”

For more information about the premier fireworks company in the inter-mountain west, please contact:

Mark Taylor
mark.taylor@aggiemail.usu.edu
four three five – seven seven zero – six eight four zero

iPod shuffle now just $49.99

STEP 1:

PRESS RELEASE SITE:

http://www.apple.com/pr/library/2008/02/19shuffle.html

STEP 2:

http://techsheep.com/2008/02/19/ipod-shuffle-now-just-49-new-2gb-model-priced-at-69-christine-monaghanapple/

This is an article from TechSheep.com on the iPod shuffle’s price reduction to $49.99. This article is 100% positive and lauds the change. It is a really short article but it gets the needed point across while giving you a couple of links to additional news information from Apple.

Another aspect that needs to be address is the professionalism of the website. I had never heard of techsheep.com before I did research looking for articles that came from this press release.

My first reaction to the website was that it was not that professional. The color schemes and the use of the sheep is not that professional and takes away from the credibility of the website. The slogan used by the website is “the sheep make us look unique”. This definitely does not help with the professionalism and credibility of the website. I would not use this website to look for information on electronics.

http://digg.com/apple/iPod_shuffle_now_just_49

Once again this is a very short article. The message in this article is more neutral. It implies that Apple is only changing the price because they are planning to phase the shuffle out and replace it with something new.

Dig.com is a lot more professional than techsheep.com. At first glance it gives you a lot more confidence in the information you will find on the website. The color scheme is more professional.

Another aspect is the fact that this website has professional advertisements for respectable companies. When a company is willing to advertise with a website it tells you that the company obviously has confidence in the website and the information contained therein.

http://www.bloomberg.com/apps/news?pid=20601103&sid=akcg5oLRrX1s&refer=us

This article from Bloomberg is very informative. They look into and explain why Apple decided to reduce the price of their best selling iPod. Overall the article had a kind of negative feel to it. It implied that Apple had basically been charging a lot too much for the shuffle and the backed that up by looking at the total sales of the shuffle and by looking at how Apple’s stock plummeted during the first quarter of this year because their prices were just too high.

My first thought when I saw this website was professional. Obviously Bloomberg is a respectable worldwide company with a great reputation. This alone would make me consider the information I find on this website as truthful. The color schemes on this website are the best of the three by far. I would definitely look to this website for information before I would ever consider the other two websites we have looked at.

STEP 3:

I obviously chose to use Apple to find a press release. I searched a number of other companies and I found it difficult to either find a press release, or find an article to supplement the press release. With Apple there were a ton of press releases to choose from and a lot of different articles to select.

To find a press release for Apple, all you need to do is go to www.apple.com. From there all you need to do is click on the media info link at the bottom of the page and that will take you to the press releases from Apple in chronological order.

I clicked on the most recent press release for February 19 which said “iPod shuffle Now Just $49”. It took me to the press release and gave me the press contacts I needed to find articles written from this release.

After reading the press release and noting who the primary contact was, I googled the primary contact name to find articles about the press release. I actually tried to google the name of the press release first, but almost no results came up. Then I googled the name Christine Monaghan and a plethora of results came up.

I then tried to find a positive article, a neutral article, and a negative article from the press release. I found it very interesting that the negative article came from the website that was the most professional and trustworthy.

All of the articles written from the press release were very pertinent to the information given in the press release. The press release from Apple announcing the price reduction of the shuffle was effective because all of the article written from the press release hit the main point that Apple was trying to get across.

Press Release #3 (final)

For Immediate Release

2/11/08

A Utah State University professor starts an association to help promote financial education.

Preston Parker PhD, President/Founder
Cache Valley Area Investors Association
www.cvaia.com
four three five-seven five seven-four five six zero

LOGAN, UT –

In an attempt to teach and promote financial education, Utah State University professor, Preston Parker has started the Cache Valley Area Investors Association.

“I am sick and tired of people complaining about not liking their job or not making enough money,” Parker said.

The association, whose target is the middle class American, is centered on giving the members of the association what they want. “We try to be very diverse on what topics people are interested in,” Parker said, “one week may be about money market accounts, the next about what debt is good debt, and we will actually bring in specialists in each of these areas to even better help our members.”

While Parker is not a CPA or a financial planner, he is a professional student who has learned a lot, and his experiences and his mentor’s experiences are what fuel his knowledge of finance.

“Our nation has a consumer mindset,” Parker said, “We need to change this to an investor based mindset.” The rich are rich because they have figured this out and they pass this on to their children.”

An example of this is the governments proposed “economy stimulating plan” where all tax payers will receive a sum of money so they can spend it and boost the economy. If people were smart they would take that money and invest it, Parker said.

Cache Valley Area Investors Association was started in August 2007 in Logan, Utah. The meetings are held every other Thursday at 7 P.M. at the Cache Chamber of Commerce at 160 N. Main St. in Logan. There are currently 40 members of the association, but unfortunately there are currently only seven active members.

For more information about this great tool available to everyone, please contact:

Mark W. Taylor
mwt@usucvpr.com
435-555-3256

Press Release #2 (Final)

For Immediate Release

2/7/2008

Burger Planet teams up with fitness guru Jayne Petersen and announces new menu items to compliment the current menu.

Burger Planet

Gary, IN –

Talk show host and head of O enterprises Opal Whitcomb has brought fitness guru Jayne Petersen on board to launch the new menu items to compliment the current menu for Burger Planet.

When asked why she decided to join Burger Planet Petersen said, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices, the company encourages customers to live healthier active lifestyles, and I have spent my life trying to teach women that lesson.”

“Jayne Petersen and Burger Planet share a commitment toward health,” James E. Mullenbach III, Burger Planet CEO said, “the women Jayne Petersen have helped lose weight eat at Burger Planet, and together we are launching a comprehensive program to assist those women in eating healthy.”

With men and children as the primary consumer of Burger Planet in the past, the focus of the menu additions is to try to appeal to females ages 30-49.

In the past year white meat chicken breasts, gourmet salads, and fruit packets are some of the additions to the current menu of burgers, fries, and soda, Burger Planet’s top chef Gerard DuBois said.

Burger Planet was founded in 1934 by James E. Mullenbach I in Gary, Indiana. There are 8,921 franchises in 17 countries and they employ 48,272 people.

“Burger Planet cares about its customers and has put them first for more than seven decades,” Mullenbach III said, “we listen to our customers and because of this we have been successful.”

For more information contact:

Mark Taylor
markt@publicrelations.com
(801) 555-4321

(END)

Positioning Framework

All my life I have had a desire to work closely with people. I have chosen human resources as a career path, because I believe I have the skills necessary to work in a professional environment where my abilities can be utilized to maintain an environment that is positive, professional, and compliant with employment laws. I believe that the writing and inter-personal skills I learn in public relations will greatly assist me in a career in human resources (HR). I plan to receive my Bachelor of Public Relations degree December 2008 and continue my education Fall 2009 doing a Masters in Human Resources to make myself as marketable as possible.

According to the Bureau of Labor Statistics, employment in human resources is expected to increase by 17 percent between 2006 and 2016. Seventeen thousand jobs in human resources were self-employed working as consultants. The private sector accounted for nearly 9 out of 10 in HR while the government employed 13 percent of HR managers and specialists. Median annual earnings of HR managers were $88,510 in May 2006. The middle 50 percent earned between $67,710 and $114,860. The lowest ten percent earned less than $51,810, while the highest ten percent earned more than $145,600. (all sources come from http://www.bls.gov/oco/ocos021.htm#emply)

Being able to write and communicate effectively is paramount in human resources. I plan to use the skills I learn in public relations to assist me and give me an edge on the competition I am sure to face in human resources. I am currently working as a Human Resources Assistant and the writing and communication skills I am learning in public relations have already been a huge asset in my career.

My output goal is to do research on the available online or on-campus options for Masters of Human Resources degrees. The impact from my output goal is that I will have made contact with the head of the Masters of Human Resources graduate program at Utah State University. I will also have a clear idea of what graduate HR program I will be doing. One of the programs I apply for will accept me for matriculation.

Talking Points:

· Hard Worker

· Driven

· Professional

Draft Press Release #2

For Immediate Release

2/4/2008

Burger Planet teams up with fitness guru Jayne Petersen and announces new menu items to compliment the current menu.

Burger Planet

LOGAN, Utah –

Talk show host and head of O enterprises Opal Whitcomb has brought fitness guru Jayne Petersen on board to launch the new menu items to compliment the current menu for Burger planet.

When asked why she decided to join Burger planet Petersen said, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices”, Petersen, the company encourages customers to live healthier active lifestyles, and I have spent my life trying to teach women that lesson”.

“Jayne Petersen and Burger Planet share a commitment toward health”, James E. Mullenbach III, Burger Planet CEO said, “the women Jayne Petersen have helped lose weight eat at Burger Planet, and together we are launching a comprehensive program to assist those women in eating healthy”.

With men and children as the primary consumer of Burger Planet in the past, the focus of the menu additions is to try to appeal to females ages 30-49.

In the past year white meat chicken breasts, gourmet salads and fruit packets are some of the additions to the current menu of burgers, fries and soda Burger Planet top chef Gerard DuBois said.

Burger Planet was founded in 1934 by James E. Mullenbach I in Gary Indiana. There are 8,921 franchises in 17 countries and employs 48,272 people.

“Burger Planet cares about its customers and has put them first for more than seven decades” Mullenbach III said, “we listen to our customers and because of this we have been successful”.

For more information contact:

Mark Taylor
markt@publicrelations.com
(801) 555-4321

(END)

Press Release #1 (Final)

For Immediate Release

1/24/2008

ABC Real Estate announces a new program that will revolutionize the housing market.

ABC Real Estate LLC

LOGAN, Utah –

Bret Cob started ABC Real Estate LLC in August 2007 taking a program that has been geared toward the wealthy, molding it to work for the blue-collar middle class of America.

“Starting this company I took an idea that has been geared toward the wealthy and re-tooled it to benefit the working middle class of America,” Cob said.

In the program there are four beneficiaries, the settler beneficiary, resident beneficiary, credit beneficiary and the investor beneficiary.

“Each of the beneficiaries plays an integral part in the program”, Cob said, “the settler beneficiary contributes the house which basically gets them out of their mortgage, the resident beneficiary contributes payments which pay the mortgage which helps the resident build credit, the credit beneficiary uses their credit to back the program and in return they receive monthly distributions of money and the investor beneficiary puts in the money needed to fund the program”.

It is ABC Real Estate’s job to prepare and process the paperwork, put the four beneficiaries together so the program will work, and to guarantee the contributions of the beneficiaries.

“This is the solution to the housing market crash,” Cob said, “I was contacted by Wall Street to take this program national for a reason.”

“I am starting the program in Utah as a pilot and plan to go national as soon as possible,” Cob said.

Cob hopes people will give the program a chance and reap the benefits it has to offer.

All other questions concerning ABC Real Estate can be directed to me.

Media Contact:

Mark Taylor
markt@effectivepr.com
(801) 234-6789

Press Release #1

For Immediate Release

1/21/2008

ABC Real Estate announces a new program that will revolutionize the housing market.

ABC Real Estate LLC

LOGAN, Utah –

Bret Cob started ABC Real Estate LLC in August 2007 taking a program that has been geared toward the wealthy, molding it to work for the blue-collar middle class of America.

“Starting this company I took an idea that has been geared toward the wealthy and re-tooled it to benefit the working middle class of America,” Cob said.

In the program there are four beneficiaries, the settler beneficiary, resident beneficiary, credit beneficiary and the investor beneficiary.

“Each of the beneficiaries plays an integral part in the program”, Cob said, “the settler beneficiary contributes the house which basically gets them out of their mortgage, the resident beneficiary contributes payments which pay the mortgage which helps the resident build credit, the credit beneficiary uses their credit to back the program and in return they receive monthly distributions of money and the investor beneficiary puts in the money needed to fund the program”.

It is ABC Real Estate’s job to prepare and process the paperwork, put the four beneficiaries together so the program will work, and to guarantee the contributions of the beneficiaries.

“This is the solution to the housing market crash,” Cob said, “I was contacted by Wall Street to take this program national for a reason.”

“I am starting the program in Utah as a pilot and plan to go national as soon as possible,” Cob said.

Cob hopes people will give the program a chance and reap the benefits it has to offer.

For more information about ABC Real Estate, I may be contacted at 435-555-9012 or via email: mtaylor1234@prelations.com.

Mark Taylor


Golf is great!!

USU

Hi I'm Tiger Woods

Sure am ready for SUMMER!!!

Letter my my cousin CJ about Public Relations

CJ Barrus
1355 S. State
SLC, Utah 84311

Dear CJ,

The last time we talked you asked me what public relations is, and what someone in the profession might write about. I hope this letter will clarify what public relations is and what people in the public relations profession write about.

Public relations is the promotion and management of a product or organization to the public, customers, to employees within an organization, or even from one organization to another. The promotion is typically done through the media and through writing. One way you can look at it, is that public relations (using the media) is a bridge that links the product or organization to the public, organization, or employees. It is the public relations specialist’s job to know who the audience is and how to relate to that audience to promote the product or organization.

Writing is what public relations is all about. Writing is used every day in public relations. Being able to communicate through writing is essential. Typically, a public relations professional may write press releases, speeches, memos, advertisements, podcasts, and web casts just to name a few. The key in Public Relations writing is being able to know what the target is and being able to effectively hit it through written expression and communication.

Hopefully this will clarify for you what public relations is and how writing is involved in the profession. Write me back and let me know if you have any other questions.

Your cousin,

Mark

1st reading

My first reading was one that was good to supplement what I already knew about Netiquette. I am currently working in a professional environment where it is very important the do's and dont's of emailing. I knew all of the basic rules found in the reading but it was good to brush up and have a reminder of how to be professional in the wonderful tool that is Email. I had never heard anything about flaming so it was interesting to understand more of the jargon associated with blogging/emailing etc.