CJ Barrus
1355 S. State
SLC, Utah 84311
Dear CJ,
The last time we talked you asked me what public relations is, and what someone in the profession might write about. I hope this letter will clarify what public relations is and what people in the public relations profession write about.
Public relations is the promotion and management of a product or organization to the public, customers, to employees within an organization, or even from one organization to another. The promotion is typically done through the media and through writing. One way you can look at it, is that public relations (using the media) is a bridge that links the product or organization to the public, organization, or employees. It is the public relations specialist’s job to know who the audience is and how to relate to that audience to promote the product or organization.
Writing is what public relations is all about. Writing is used every day in public relations. Being able to communicate through writing is essential. Typically, a public relations professional may write press releases, speeches, memos, advertisements, podcasts, and web casts just to name a few. The key in Public Relations writing is being able to know what the target is and being able to effectively hit it through written expression and communication.
Hopefully this will clarify for you what public relations is and how writing is involved in the profession. Write me back and let me know if you have any other questions.
Your cousin,
Mark
4 comments:
I think that you are doing great that you said well what you are doing in Pr and why it intersts you. I did not see any spelling grammer errors and i think the format was correct i think that the format was supposed to be full name and address in block format at the top.
Cousin Bubs, thank you for the clarification. It was very insightful. Hope the semester is treating you ok.
Good definition of PR...you really laid it all out there pretty well. I was going to say the same thing that Peter did about the address, since I put mine on there...but do I really want people knowing where my cousin and I live? I am changing it to a fake address right now.
To echo what has already been said, it was a well-written letter. I did notice one thing that may need to be corrected. I'm not exactly sure you need to capitalize "Public Relations" unless it is in reference to a specific department or company (i.e. Richter 7 Public Relations Agency). I'm not for sure, but I think that's the case. Other than that, great letter.
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